Volvo’s Solar Powered Pavilion
Cool design alert: an installation that charges Volvo’s new electric hybrid V60 car while beautifully showcasing the innovative product – the whole thing operates on a number of levels to communicate...
View ArticleDreamforce: 3 Brand Experience Lessons For Marketers Everywhere
It’s only about half over but already salesforce.com’s annual Dreamforce event provides some great instructive lessons about how to get brand experience right. Here’s an unofficial list of some of the...
View ArticleThe LA Auto Show: Encouraging Dialogue, Marketers Mean Business
My, how times have changed. The auto show, a crucial marketing platform traditionally all about spectacle, has completed its shift to a more strategic position within the brand marketing ecosystem,...
View ArticleHappy Holidays from GPJ!
In the spirit of the holiday season we wanted to do something special, something that matters. So we cooked up this fun video and the idea that every time someone shares it on their social channels,...
View ArticleHuman Harp = Singing Brooklyn Bridge
Conceptual art piece? Performance? Public exhibition? We’re not sure how to categorize this new traveling project by London-based artist Di Mainstone, but one thing’s for sure – uniting movement, sound...
View ArticleGPJ’s Makers: Jun Gonzales
The Makers series is our semi-regular look at brands, marketing, design and technology through the eyes of the game changing people on the GPJ team who are focused on transforming our clients’ brands...
View ArticleExperience Marketing Up Close
Forward-thinking marketers are quickly ramping up their experience marketing budgets, giving consumers and attendees control over their experience of brands. This week, at the 2014 North American...
View ArticleGone in 60 Seconds
Some CMOs spent millions dollars of their precious marketing budgets on Super Bowl spots to create an audience lasting seconds on television and possibly longer on social channels (if they’re lucky)....
View ArticleGPJ’s Makers: Audrey Sayeed
The Makers series is our semi-regular look at brands, marketing, design and technology through the eyes of the game changing people on the GPJ team who are focused on transforming our clients’ brands...
View ArticleContent is King at Mobile World Congress 2014
Gareth Dimelow, our Executive Director of Engagement Planning, is at Mobile World Congress this week creating a Connected City for GSMA and observing the latest and greatest across the industry. He...
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